New Brand, Who Dis?
Brands are like the clothes we wear. They tell you so much about the person wearing them -- who they are, what their story is, and what they care about. When they accurately reflect the experience they provide their customers, they make you feel some sort of way. And if they're not done well, they make you feel like that time you saw your teacher at the grocery store when you were a kid -- awkward, surprised, and disjointed. Photo by: Amy Ann Photography Anyways, my brand sta